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Chatbot & AI
Intelligent WhatsApp Business chatbots with AI — 24/7 customer support, lead qualification, and automated responses.
Overview
Morocco has 25 million WhatsApp users — it's the #1 communication channel for Moroccan businesses. An AI-powered WhatsApp Business chatbot responds to customers 24/7 in French, Arabic, and Darija, qualifies leads, books appointments, and reduces support ticket volume by 60%. At Claro Digital, we deploy WhatsApp chatbots in 2-4 weeks.
Benefits
The chatbot resolves frequent questions automatically, freeing your team.
Your customers get instant responses, even at night and on weekends.
Automatic qualification captures and filters the hottest prospects.
Technology
Investment
Timeline
2 – 4 weeks
Every project is unique. Contact us for a free, detailed quote within 48 hours.
Request a Free QuoteFAQ
Yes, for 60–80% of inbound conversations. The chatbot collects key info (need, budget, timeline, city), pre-qualifies against your criteria, then: hands hot leads to the human salesperson with a conversation summary, or directly answers standard questions (hours, pricing, availability). Your sales team only handles conversations worth their time.
Yes — essential for the Moroccan market. Our stack uses GPT-4o or Claude 3.5 which natively handle French, modern standard Arabic, and darija (with some tuning). The chatbot auto-detects the incoming message language and replies in the same language. For nearshore teams, English and Spanish can be added on request.
Initial setup: 25,000 to 60,000 MAD depending on complexity (number of scenarios, CRM integrations, RAG depth on your documents). Recurring costs: ~500 MAD/month for the WhatsApp Business API account + variable by volume (Meta bills per conversation, ~0.05 to 0.15 MAD per message), + ~1,500 to 5,000 MAD/month in AI model costs depending on volume. Optional maintenance: 6,000 MAD/month.
We natively integrate common CRMs (HubSpot, Pipedrive, Zoho, Salesforce). For ERPs (Sage, Odoo) and proprietary business software, we build the integration via their APIs or webhooks. The chatbot can query your CRM live ("Is this person already a customer?") and create/update contacts in real-time.
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