AI search
Make your company visible in AI answers.
Some of your buyers now put their questions to ChatGPT, Gemini or Google's AI Overviews before contacting a provider. Those answers draw on sites that search engines can read and on sources that agree with each other, so we work on both, then measure what the assistants take away about you.
It all starts with the questions your buyers ask.
This work is called AI search optimisation, or GEO, for generative engine optimisation. It starts with the questions your buyers actually ask, for example "which company offers this service in Casablanca". We write them with you, because they're the ones we'll test.
A dated, repeatable baseline.
We put these questions to the main assistants on a given date, and note for each one whether your company is cited, how, and which sources it relies on. Answers vary from one run to the next, so we repeat each question several times and keep the questions, dates and platforms tested.
What we improve.
The technical groundwork
We fix what stops search engines and AI crawlers from reading your site, from indexing to speed to page structure.
Your core details
Name, address, activity and contact details, identical on your site and on the directories and profiles the assistants consult.
Structured data
We describe your company in a format search engines read directly, consistently across all your pages.
Service pages
Your service pages and your Google profile answer your buyers' searches and questions precisely.
Content that answers
Pages that clearly answer your buyers' questions, with facts the assistant can quote and check, reviewed and approved before publication.
External sources
The business directories and profiles the assistants consult describe your company accurately.
We judge the work on the enquiries you receive.
A citation or a visit only matters if it leads to a contact. So from the start we track the enquiries and calls that come from Google and from AI assistants, and that's what we judge the work on. Actions are ranked by their expected effect on those enquiries, so a fix that blocks dozens of pages comes before a new article.
How an engagement runs.
Months 1 to 3, setup
- Enquiry tracking
- Technical groundwork
- Service pages
- First content
Months 4 to 6, consolidation
- A written report each month
- A full review in month six
The AI answer reading is repeated at regular intervals, with the same questions on the same platforms, so you see what changes in the way the assistants cite you.
What we've applied to our own site.
18
searches in Morocco where Google's AI Overviews cited our site, July to September 2026
Source: DataForSEO, Google AI Overview references in Morocco, checked 4 October 2026
3392,532
clicks from Google per quarter, October to December 2025 then July to September 2026
Source: Google Search Console, export of 4 October 2026
3rd
position on Google for "agence ia maroc", on mobile in Morocco
Source: rank check of 29 September 2026
Clicks from Google, per quarter
On our site, AI assistants' crawlers are allowed, and a rule that blocked part of the site's resources by mistake was removed in August 2026. The company's details have been described the same way across every page since September 2026.
According to DataForSEO data checked on 4 October 2026, Google's AI Overviews cited our site as a source on 18 searches in Morocco between July and September 2026, including "agence ia maroc" and "agence intelligence artificielle".
According to Google Search Console, our site received 2,532 clicks from Google between July and September 2026, against 339 between October and December 2025. On 29 September 2026, on mobile in Morocco, it ranked third on Google for the search "agence ia maroc".
What we can't promise.
AI assistants and Google choose their own sources, answers and rankings, and their publishers change them often. So we can't promise that an assistant will recommend you, or a position on Google. We commit to the work done and to documented readings you can check.
This work is about how you're seen from the outside. To put AI to work for your teams, see our artificial intelligence expertise.
FAQ
Frequently asked questions
What is AI search optimisation?
AI search optimisation, also called GEO for generative engine optimisation, is the work that helps AI assistants find, understand and correctly cite your company. It relies on your site, your structured data and the external sources these assistants consult.
Does AI search optimisation replace SEO?
It builds on it. Assistants draw heavily on pages that search engines can read, so the technical groundwork, service pages and content are part of our work. The same effort serves both Google and AI assistants.
Can you promise that ChatGPT will recommend our company?
No, because no provider controls an AI assistant's answers. What we can do is make your information clearer and easier to verify, and measure what changes with dated readings.
How do you measure presence in AI answers?
We put a list of questions, agreed with you, to several assistants on specific dates, repeating each question several times. We note whether your company is cited, how, and from which sources, then compare successive readings.
Do we need to rebuild our website?
Not necessarily, because many blockers can be fixed on the existing site. A rebuild makes sense when the site's structure or technology stops search engines from reading it properly, and the diagnosis will tell you.
How much does AI search optimisation cost?
The investment depends on the technical state of the site, the number of service pages to rework, the volume of content, the competition on your searches and the number of questions to track. We set it after the diagnosis, for a defined scope and duration.
Let's discuss your priorities
Let's assess your presence in AI answers.
Tell us about your services and the questions your buyers ask the assistants. We'll work out together which questions to test first.
- The call lasts thirty minutes, by video.
- You speak directly with a Claro expert.
- Afterwards, we email you the next step we recommend.