Generative AI for Business

Generative AI covers a set of technologies, with ChatGPT as its best-known entry point. In a business setting it reaches much further: marketing copy in French and Arabic, product visuals without a photo shoot, and assistance with code, technical documents and legal drafts. Properly integrated, it therefore transforms your content production capacity, provided it comes with guardrails, human validation in the workflow and training on your editorial guidelines.

Yes, and that is precisely what the calibration work is for. We train the model on your editorial guidelines, your vocabulary, your style and your restrictions, then refine it through fine-tuning on your own content, so the generated copy stays specific to your sector. Deliverables cover blog articles, social media posts, newsletters and product sheets, in French as well as Arabic. Human review is built into the workflow before anything is published.

The budget depends first on the scope you choose: text generation alone, product visuals, writing assistance, or a combination of the three. It then varies with the depth of fine-tuning on your data, the monthly content volumes you expect and the compliance guardrails to put in place. We therefore start with a scoping phase that clarifies your use cases and constraints, then price a setup sized to your actual needs.

Every deployment includes guardrails designed for business use: compliance filters block inappropriate content, training incorporates your editorial restrictions, and every generation remains traceable. Nothing goes into production without human validation, because that step is built into the workflow from the start. For sensitive documents, contracts or terms and conditions for instance, your lawyer validates and refines each draft the AI proposes. The whole setup is designed to meet the Moroccan regulatory requirements of your sector.