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End-to-end automated e-commerce for a Moroccan artisan gluten-free pasta brand
Year
2025
Duration
2 mois + 3 mois de support
Services
4 services
01 — Context
Pastaleena is a Moroccan artisan gluten-free pasta brand. For its online launch, it needed far more than a simple e-commerce site: an infrastructure capable of managing orders, deliveries and loyalty in a fully autonomous way. Claro Digi designed and deployed a complete e-commerce ecosystem with a custom automation engine, enabling Pastaleena to sell online without friction from day one.
02 — Problem
Pastaleena had no online presence and was entering e-commerce for the first time. The challenge went beyond simply building a website: an infrastructure needed to be set up capable of confirming orders, coordinating deliveries, informing customers and generating repeat orders — all autonomously, without adding to the founder's workload. A manual system would have been unmanageable at scale.
03 — Our approach
Claro Digi built the Pastaleena e-commerce site and integrated an automation engine based on eGrow, a rare solution in the Moroccan market. The workflow: automatic order confirmation on WhatsApp, instant transmission to the delivery company with a tracking number sent to the client, automatic reminder before delivery. Clients are kept engaged through automated communications to boost retention and repeat orders. Claro Digi also coordinated Meta Pixel integration with the media buyer to maximize ad data collection from launch.
04 — Impact
Brand's first e-commerce site, launched in 2 months
Complete automation engine: WhatsApp confirmations, delivery, tracking, follow-ups
Meta Pixel integration coordinated with media buyer for data-driven campaigns
Fully autonomous e-commerce operations from day one
3 months of continuous post-launch support to stabilize and optimize
Smooth customer experience from order to delivery, without manual intervention
“I knew nothing about e-commerce and Claro Digi handled everything. Today, my orders confirm automatically on WhatsApp, delivery triggers on its own — I just focus on my recipes.”
Lamia Fassi
Fondatrice, Pastaleena
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