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Immersive digital platform for Mohamed El Marnissi's extraordinary machines showroom
Year
2024
Duration
1 an (en cours)
Services
3 services
01 — Context
MM Motorsports is the luxury machine showroom of Mohamed El Marnissi, a prominent figure in the Moroccan automotive sector, based in Tangier. Under the signature "Extraordinary Machines", the brand offers sports cars, motorcycles, boats, jet skis and off-road vehicles. After opening his physical showroom, Mohamed called on Claro Digi to offer his clients the same luxurious experience online, with augmented reality, virtual tours and 360° views.
02 — Problem
An extraordinary machines showroom creates an irreplaceable sensory experience in person. The challenge was to reproduce it online without diminishing it. Traditional automotive platforms are limited to static photo galleries — far from Mohamed El Marnissi's luxury standard. A technically ambitious platform was needed, bilingual (French/English), covering five vehicle categories and capable of reflecting the quality of the offering before the physical visit.
03 — Our approach
Claro Digi designed and developed a bespoke premium platform integrating augmented reality, virtual tours and 360° vehicle views. Every interface detail — premium typography, high-quality photography, immersive navigation — was crafted to embody the "Extraordinary Machines" universe. The site is bilingual French/English to reach an international clientele. The project required one year of intensive development between 2024 and 2025. Claro Digi now manages the ongoing evolution of the platform.
04 — Impact
First platform in Morocco with augmented reality and 360° for a multi-vehicle showroom
Five categories covered: cars, motorcycles, boats, jet skis, off-road vehicles
Bilingual French/English interface for local and international clientele
Luxury showroom experience faithfully transposed online
Delivered in 1 year of intensive development (2024–2025)
Ongoing management and maintenance by Claro Digi
“I know with certainty that I have the best automotive showroom website in Morocco.”
Mohamed El Marnissi
Fondateur, MM Motorsports
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