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Premium digital presence for a leadership expert — 3-year digital partnership
Year
2023
Duration
Partenariat en cours depuis 2023
Services
4 services
01 — Context
Kintsugi People is the leadership and personal development coaching practice of Asmaa Niang, a certified coach based in France. With no digital presence, she could neither showcase her background nor reach new clients online. Since 2023, Claro Digi has been her long-term digital partner: we designed her site from scratch and continue to evolve it after more than three years.
02 — Problem
Asmaa Niang had recognized leadership expertise, but without a website, it was impossible to share her portfolio, showcase her offerings or convert new prospects. Her premium positioning was reflected nowhere online, limiting her visibility and credibility. She needed a platform that embodied her personal identity, clearly presented her programs and allowed clients to contact her or book directly.
03 — Our approach
Claro Digi designed and developed the Kintsugi People site from scratch: refined visual identity, elegant typography and a palette consistent with the brand values — resilience, transformation, elegance. We integrated an online booking system for appointments, and a blog to keep the community informed of Asmaa's events, news and book launches. Since 2023, Claro Digi has handled maintenance and ongoing evolution.
04 — Impact
Site designed from scratch and delivered in 2023, still live and growing
Active partnership for over 3 years — ongoing maintenance and evolution
Online booking system integrated for appointment scheduling
Live blog for news, events and book launches
Consistent premium brand identity across the entire site
Continuous growth in traffic and brand awareness since launch
“Claro Digi captured the essence of Kintsugi People and translated it into a digital experience that truly feels like me. The result exceeds my expectations — my clients regularly tell me that the site perfectly reflects what I convey in sessions.”
Asmaa Niang
Fondatrice, Kintsugi People
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