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Digital identity and showcase site for a Moroccan CSR consulting firm
Year
2025
Duration
3 semaines (en cours)
Services
4 services
01 — Context
Declic is a Moroccan sustainable development consultancy, supporting companies in integrating sustainability at the core of their strategy. With no online presence or defined visual identity, the team could neither publish news nor establish credibility with corporate clients. Claro Digi designed the brand identity and built the site from scratch, and has maintained it since the 2025 launch.
02 — Problem
In the corporate consulting sector, a professional digital presence is essential to win the trust of new clients. Declic had neither a website nor visual identity to introduce itself, share news or showcase its sustainability expertise. Without a digital storefront, it was impossible to publish content, promote their podcast or position their team as a reference in the Moroccan CSR market.
03 — Our approach
Claro Digi handled the full visual identity design for Declic — colours, typography, brand guidelines — before building the site from scratch. The site includes a blog section for regular news publishing, a dedicated podcast section to showcase the team's expertise, and a polished consultant presentation. Delivered in three weeks of effective development, the site has since benefited from continuous maintenance, ensuring regular updates and evolution.
04 — Impact
Visual identity created from scratch: brand guidelines, colours, typography
Professional showcase site delivered in 3 weeks of effective development
Live blog for publishing news and CSR content
Integrated podcast section to highlight team expertise
Continuous maintenance by Claro Digi since launch
Corporate brand image aligned with CSR consulting standards
“Without a visual identity, we didn't exist in the eyes of our corporate clients. Claro Digi created our brand and website in three weeks — today, we're taken seriously from the very first contact.”
Fatima-Zahra Idrissi
Fondatrice, Déclic Conseil
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