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Bilingual website and visibility foundation for a Casablanca communications agency
Nouvel Onglet is a communications agency based in Casablanca, working in strategic communication, press relations and video production. A communications agency is judged on its own site before it is judged on its references, which sets the bar higher than for an ordinary showcase site.
The site had to carry a strong visual stance without hurting readability, and exist in French and English with equal quality, so neither version reads as a translation of the other. The portfolio set a particular requirement, since it had to present real references with verifiable coverage rather than decorative thumbnails. We also wanted the content to stay readable by search engines and by generative answer systems alike.
Where the friction lived before we started.
How we removed the friction.
We reworked the homepage around an opening animation and contrasting colour blocks, with a reel of the agency's six disciplines. The portfolio was rebuilt from their real references, with the matching press links. The visibility foundation covers a multilingual sitemap, hreflang markup, structured data, and an explicit declaration allowing generative indexing crawlers, since those systems increasingly cite the sources they can read.
Site delivered in French and English, with an integrated language switch
Portfolio rebuilt around eight of the agency's real references
Blog engine integrated for the agency's editorial publishing
Multilingual sitemap and hreflang markup across all pages
Structured data set on organisation, service and article pages
Access explicitly opened to generative indexing crawlers
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