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First online presence for a materials-handling reseller, including a 255-model technical catalogue
HER is a materials-handling reseller based in Casablanca: forklifts, aerial platforms, pallet trucks and stackers. The company sells, rents and maintains this equipment, but had no online presence at all. A buyer searching for a specific reference found nothing, while the real catalogue runs to several hundred models.
The business splits into four distinct activities, sales, rental, maintenance and after-sales, which a visitor must be able to tell apart immediately. The catalogue was the real difficulty, because each series breaks down into models with different technical specifications, and a professional buyer compares those specifications before requesting a quote. A readable model-and-specification matrix had to be structured, in French and English, without turning the site into an unreadable database.
Where the friction lived before we started.
How we removed the friction.
We delivered a bilingual site in a single iteration, with four business pages, a full catalogue and a blog. The catalogue reflects the real range, series by series, with technical sheets in both languages and downloadable brochures. A protected back-office lets the team manage products and review incoming enquiries, since editorial autonomy was part of the brief. We then migrated the database to PostgreSQL on the client's own hosting, removing an external dependency.
31 series and 255 models structured into a model-and-specification matrix
62 technical sheets published in French and English
31 downloadable brochures attached to their matching series
174 indexed URLs, with hreflang markup and structured data
Lighthouse mobile: 92 performance, 100 accessibility and SEO
Database migrated to PostgreSQL on the client's own hosting
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