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"Your dream home, one click away" — real estate platform that makes property search as simple as a scroll
Year
2024
Duration
3 semaines
Services
4 services
01 — Context
Socco Immo is a Tangier-based real estate agency positioned on accessibility and simplicity in property search. Their promise — "Your dream home, one click away" — needed to translate into a frictionless user experience. Claro Digi developed a clean, high-performance real estate platform focused on fast navigation and visual quality of listings, turning visitors into qualified leads.
02 — Problem
Socco Immo targeted a young, connected clientele accustomed to the fluidity of modern applications. Traditional Moroccan real estate sites, often heavy and visually dated, did not match the dynamic image the agency wanted to project. The challenge was to design a platform combining contemporary aesthetics, fast loading and an optimized user journey — from first click to appointment booking — to stand out in Tangier's competitive market.
03 — Our approach
Claro Digi developed a custom WordPress site with minimalist design and smooth transitions. The homepage highlights featured properties with large-format visuals and a simplified search engine. Each listing offers an immersive gallery, structured information (surface area, bedrooms, location) and a direct WhatsApp call-to-action. Local SEO optimization targets real estate searches in Tangier and surrounding areas. The site is fully responsive with mobile-first navigation.
04 — Impact
Minimalist design with average load time under 2 seconds
Simplified search engine with instant category filtering
Large-format immersive galleries for each listing
Direct WhatsApp integration generating 3x more visit requests
Local SEO positioning on Tangier real estate queries
Mobile-first navigation tailored to target audience habits
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