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Elegant e-commerce boutique for a Moroccan women's fashion brand with a bold identity
Year
2024
Duration
3 semaines
Services
3 services
01 — Context
Santos is a Moroccan women's fashion brand offering trendy collections that blend contemporary style with accessible elegance. The founder wanted to move beyond selling through Instagram and marketplaces to deliver an online shopping experience that matched her brand image. Claro Digi designed and developed a custom Shopify boutique with an editorial design that showcases every piece.
02 — Problem
Santos was selling primarily through Instagram and WhatsApp, which limited catalog visibility, complicated inventory management and created a fragmented purchase journey. Customers had to send messages to check prices and availability — a slow process that lost sales. Without an e-commerce site, the brand couldn't retain customers effectively, leverage SEO, or run structured promotions.
03 — Our approach
Claro Digi deployed a fully customized Shopify store with a bespoke theme in clean tones reflecting Santos' feminine and sophisticated universe. The site features a collection system organized by category and season, product pages with size guides, a checkout optimized for the Moroccan market (cash on delivery and card payment), and WhatsApp integration for customer service. The responsive design ensures a smooth mobile experience — the primary channel for the target audience.
04 — Impact
Fully operational e-commerce store in 3 weeks
Catalog structured by collections and categories with detailed product pages
Checkout adapted to the Moroccan market: cash on delivery + card payment
Mobile-first responsive design for the Instagram clientele
WhatsApp integration for real-time customer support
Complete transition from Instagram selling to a professional e-commerce platform
Let's discuss your vision. We guide you from strategy to launch.