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High-performance e-commerce platform for a Moroccan technical clothing and sportswear brand
Maison 121 is a Moroccan technical clothing and sportswear brand that combines performance, comfort and urban style. With a growing community on social media, the brand needed an online sales channel that matched its premium positioning. Claro Digi created a modern Shopify e-commerce store designed to convert visitors into buyers through an optimized customer journey and a design true to the brand's athletic DNA.
Maison 121 had built strong brand awareness on Instagram but had no e-commerce platform. New collection drops generated a flood of WhatsApp messages that were impossible to handle efficiently, leading to lost sales and a disappointing customer experience. The brand needed a site capable of handling traffic spikes during launches while conveying the energy and dynamism of its sportswear identity.
Where the friction lived before we started.
How we removed the friction.
Claro Digi developed a Shopify store with a dynamic black-and-white design evoking the sportswear universe, enriched with subtle product page animations. The site features a category filter system (t-shirts, hoodies, pants, accessories), product pages with multiple views and size guides, and a fast checkout with cash on delivery and card payment. A restock notification system was integrated to capitalize on high-demand drops.
Online store launched in 4 weeks, ready for the first drop
Sportswear design true to the brand identity with intuitive navigation
Category and size filter system for a fast shopping journey
Integrated restock notifications for high-demand products
Optimized checkout with cash-on-delivery payment adapted to the Moroccan market
Ability to handle traffic spikes during collection launches
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