Mohammad Zentari

Mohammad Zentari leads the AI and Machine Learning team at Claro Digital Services. An engineer trained across Morocco and abroad, he has spent the last seven years helping Moroccan, French, and West African businesses adopt artificial intelligence pragmatically, from proof of concept through to production deployment. His day-to-day work translates large language model capabilities into measurable business outcomes.

On the blog he covers the AI developments that actually matter to Moroccan technical leadership: new model releases (GPT, Claude, DeepSeek, Cerebras), agentic-tooling benchmarks (Cursor, GitHub Copilot, Continue, Microsoft Agent Framework), RAG architecture and LLM orchestration patterns, and real inference costs in MAD. He also publishes step-by-step implementation guides for AI chatbots, AI automation, and AI agents applied to business processes.

His angle is deliberately operational. No hype, no “AI for everything”: every article answers a question a CTO or digital director might raise on a Monday morning. When a tool isn't ready for production, he says so. When a model opens up a real possibility, he shows how to use it. Target readers: technical decision-makers, startup founders, and IT directors at SMBs in transformation.